I'm the Strategy Director at the Creative Business Company. Subscribe for marketing guides, insights and deep dives.
5 quick tips for better marketing
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Faisal and I have been posting some good marketing tips on LinkedIn recently - here are some of the best ones! 1) Brand buildingDigital video is the most cost-effective way to build a brand in 2024. It lets you tell short stories that raise awareness and shape the perceptions of your brand, at a fraction of the cost of click-based ads. 2) MessagingSaying less communicates more. Resist the temptation to say too much. Focus on your key messages and repeatedly drive them home. 3) Measuring brandHow do you measure campaigns that drive long-term goals instead of short-term clicks? Here's the simple dashboard we use to track the performance of digital-video brand campaigns. 4) PricingDon’t assume you know what people are willing to pay. Price is the value at the heart of marketing, and the real test of your business and products. It’s the most powerful lever of performance that a marketer can pull; increasing your price by just +1% delivers a +10% increase in profits across the bottom line. 5) PositioningBeing seen as different increases brand value. Look around at what everyone else is doing - then do the opposite. Want more tips like this? Follow Faisal and myself on LinkedIn - we post a handful every week.
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Ian Barnard
I'm the Strategy Director at the Creative Business Company. Subscribe for marketing guides, insights and deep dives.
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