I'm the Strategy Director at the Creative Business Company. Subscribe for marketing guides, insights and deep dives.
The best (free) marketing guides online
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Hi, it's Ian. There’s always a guiding thought going through my head whenever I write marketing content: “No-one cares about you. They only care about what you can do for them.” As general life advice it’s a bit depressing, but it’s also the perfect mindset for creating really good newsletters, social posts, and ads. Don’t talk about yourself - focus on what other people want and how you can help them. You might feel I’m breaking this rule by asking you to check out our new website. My response when marketers do this is usually "...uhh, why should I? What’s in it for me?" But I think there’s one good reason to care… It’s filled with free marketing guides, tips and tricks to read, watch and listen to. Over the past few years we’ve created a lot of free marketing reports, guides and whitepapers. We’ve also shared 15+ years of positioning, planning and branding experience across hours of social media posts, podcasts and videos. Instead of wading through our social feeds, you can now find all of this content quickly and easily. Scroll down each Solutions page to find a free resource library for:
So if you’re stuck on something and need inspiration or support, check it out!
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Ian Barnard
I'm the Strategy Director at the Creative Business Company. Subscribe for marketing guides, insights and deep dives.
Are you selling complicated or complex services to people who don’t fully understand the value of what they’re getting? It’s a common problem for a lot of software and technology companies, especially when the people who use their products (developers) aren’t the ones who actually buy them (business executives). This is a quick story of how we helped a highly technical organization clearly articulate their business value in a more simple and human way. Estimated read time: 2 minutes and 30...
Hey - I’ll be the first to admit that brand architecture isn’t a sexy topic. But bad brand architecture is a silent killer for many SME and Enterprise companies, because messy brand portfolios make it a nightmare for marketing teams to effectively promote their brands in a clear, consistent and compelling way. Morningstar, a $1.8b financial services company that provides global investment data, research and technologies, had a large portfolio that they were struggling to manage. A decade of...
We nearly destroyed 3 years’ worth of distinctive assets when re-doing our website and brand identity. This is one of the early directions we really liked. An early concept for our re-brand It looked sleek. Professional. Tasteful. Premium. But someone pointed out that it looked nothing like our current branding. And despite wanting to change our visual identity, this was a problem. Because after regularly pumping out social media content, guides, and reports, people began to associate us with...